Chekitan S. Dev and Laure Mougeot Stroock prepared this case solely as a basis for class discussion and not as an endorsementafter reading the case that i attached in additional materials, please answer the following question:Refer to Exhibit 8 in the case. Complete the missing assumptions in order to calculate the Customer Lifetime Value (CLV) obtained with corporate branding. A spreadsheet has been set up on additional materials to do the calculations. It automatically calculates the CLV for you you must input the assumptions based on the facts in the case. Please make sure a summary of the spreadsheet (both before and including corporate branding) is included in your submission.Then based on the results, discuss in two pages if you feel corporate branding is a good strategy. Consider all factors and not simply the numerical results of the spreadsheet.

Chekitan S. Dev and Laure Mougeot Stroock prepared this case solely as a basis for class discussion and not as an endorsement

after reading the case that i attached in additional materials, please answer the following question:

Refer to Exhibit 8 in the case. Complete the missing assumptions in order to calculate the Customer Lifetime Value (CLV) obtained with corporate branding. A spreadsheet has been set up on additional materials to do the calculations. It automatically calculates the CLV for you – you must input the assumptions based on the facts in the case. Please make sure a summary of the spreadsheet (both before and including corporate branding) is included in your submission.

Then based on the results, discuss in two pages if you feel corporate branding is a good strategy. Consider all factors and not simply the numerical results of the spreadsheet.

Chekitan S. Dev and Laure Mougeot Stroock prepared this case solely as a basis for class discussion and not as an endorsement

after reading the case that i attached in additional materials, please answer the following question:

Refer to Exhibit 8 in the case. Complete the missing assumptions in order to calculate the Customer Lifetime Value (CLV) obtained with corporate branding. A spreadsheet has been set up on additional materials to do the calculations. It automatically calculates the CLV for you – you must input the assumptions based on the facts in the case. Please make sure a summary of the spreadsheet (both before and including corporate branding) is included in your submission.

Then based on the results, discuss in two pages if you feel corporate branding is a good strategy. Consider all factors and not simply the numerical results of the spreadsheet.